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    The World’s Top Out Athletes Featured in Nike BeTrue Campaign

    Out.com Editors
    | 06/04/19

    The World’s Top Out Athletes Featured in Nike BeTrue Campaign

    Brittney Griner, Sue Bird, Jordin Canada and Jewell Loyd

    Brittney Griner, Sue Bird, Jordin Canada and Jewell Loyd

    Nike's back with another year of its BeTrue campaign, which has been supporting LGBTQ+ people in sports and beyond since 2012. This year, however, Nike is not just slapping any old rainbow on its products--it's partnered with the estate of Gilbert Baker, the political activist who claimed the rainbow for LGBTQ+ people by creating the pride flag. Baker sewed the flag as a symbol for gay joy, positivity, and unity in 1978. Four decades later, the flag is featured on this year's line of Be True products, alongside Baker's signature.

    With the launch last week comes an ad campaign featuring some of the most important LGBTQ+ athletes of 2019, including WNBA star Sue Bird, track and field champion Caster Semenya, and triathlete Chris Mosier.

    This year Nike is also granting financial support to 20 LGBTQ+ organizations, including the GLBT Historical Society, the Hetrick-Martin Institute, the National Gay Basketball Association, and You Can Play.

    Brittney Griner

    Brittney Griner

    Kerron Clement and Caster Semenya

    Kerron Clement and Caster Semenya

    Caster Semenya

    Caster Semenya

    Chris Mosier

    Chris Mosier

    Fernando Bramsmark, Elissa Steamer, and Eric Koston

    Fernando Bramsmark, Elissa Steamer, and Eric Koston

    Kerron Clement

    Kerron Clement

    Mark McKenzie

    Mark McKenzie

    Be True Products

    Be True Products

    Scout Bassett and Chris Mosier

    Scout Bassett and Chris Mosier

    Scout Bassett

    Scout Bassett

    Sue Bird

    Sue Bird

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