Calvin Klein Unveils Young Americana Fall '17 Campaign

Raf Simons unveiled today the ready-to-wear campaign for his fall '17 Calvin Klein collection, his first since taking over as Creative Director of CK several months ago. When this line made its NYFW debut in February, it wowed critics and audiences alike, earning him both Menswear and Womenswear Designer of the Year at the 2017 CFDA Awards. Now, we get to see the iconic clothes from that collection modeled on a desert highway as they prepare to hit retailers across the globe.

Related | Power 50 2017

The campaign was shot by longtime Simons collaborator Willy Vanderperre, and includes in the background billboard images from his American Classics campaign, a meta touch to Simons consisently boundary pushing ideas about what fashion imagery should look like. He's fresh off his much-anticipated and pleasantly-received New York Fashion Week: Men's show for his own private label, where he presented Blade Runner-influenced garments on a wet, neon-lit street in Chinatown.

Simons will debut his second collection for Calvin Klein very soon, at New York Fashion Week in September.

Photography: Willy Vanderperre for Calvin Klein