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Coach Campaign Pays Tribute to '70s New York
For Coach 1941's fall '17 collection, the brand wanted to celebrate New York culture and, to do so, recruited longtime collaborator Steven Meisel to photograph models riding the city's authentic subways. The images were captured with a nostalgic '70s attitude, as honey-hued light spills in through windows to reflect Coach's signature color palette: creams, caramels and natural tans, all of which pervade fall '17.
"We've shot our campaigns in a scrap yard, on a suburban street and now in a subway train," said Coach Creative Director Stuart Vevers. "I want the setting to be down-to-earth. The Coach guy and the Coach girl are dreamers, but they live a life we recognize. One of the things I love about Coach is that we are different from the traditional luxury world. We're not presenting some fantasy lifestyle--it's grounded in something real and completely of today."
Styled by Karl Templer and art directed by Baron & Baron, Coach's latest campaign is wonderfully romantic, bringing together the spirit of classic Americana against urban views of Brooklyn and Manhattan. Keep clicking to see the full fall '17 spread.
Photography: Steven Meisel