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Balenciaga's Spring Campaign is a Fetish-Friendly Spandex Spectacle

Photography by Harley Weir

"The series re-echoes the fetishistic wit, which played through the collection."

Demna Gvasalia's spring 2017 collection for Balenciaga is a spandex spectacle, and its new campaign pairs everyone's favorite stretch fabric with wool blazers and long, shiny black coats--the perfect combo.

The photography's shot by fashion photographer Harley Weir and styled by Lotta Volkova, who're both longtime collaborators of Gvasalia's.

"The series re-echoes the fetishistic wit, which played through the collection," the brand said. "Inspired by the tactile, stretch-to-fit properties of Spandex, enhanced pop-florals and the house codes, such as rainwear, [Weir's] photography places the Balenciaga woman in an imaginary space, a place of avant-garde pleasures."

Balenciaga's campaign features models Sunniva Vaatevik, Alek Wek, Amandine Renard, Shujing Zhou and Litay Marcus, as well as Lebanese actress Carla Daher and NYC-based artist Eliza Douglas. Gvasalia continues to eschew using a celebrity ambassador for his campaigns, saying "the new Balenciaga women, the women who wear the clothes, are my celebrities."

Check out the fetish-friendly campaign, below.




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