Beyoncé Slays New Ivy Park Campaign

Beyonce has just unveiled her fall-winter 2016 campaign for her athleticwear brand, Ivy Park. And because nobody does Beyonce better than Beyonce, she decided to star (once again) in the campaign.

The singer shared a promo video on her Instagram with an inspirational voice-over and behind-the-scenes footage:

@weareivypark AW16 collection.

A video posted by Beyonce (@beyonce) on Sep 29, 2016 at 7:52am PDT

Launched earlier this year after receiving an investment from Topshop, Beyonce's line is becoming a major player in the fitness and athleisure game.

Scroll down to see another shot from the campaign: