Can We Pink Underwear Our Way Out Of Recession
April 08 2009 2:23 PM EST
July 19 2017 2:47 AM EST
Underwear brand Jockey is claiming to have seen a 60% jump in the sale of their Y-front colored briefs, with baby pink leading the pack with a 62% sales spike. While a correlation could be made between these increases and those of Skittled-skivvies pioneers American Apparel, Jockey is claiming that men are responding similar to lipstick economics. In other words, buying colorful items to perk them up. This, they say, mimics what happened during the great depression when men started opting for Jockey's boxer shorts printed with an image of the globe over a normal white pair.
"When the economy's gloomy, shoppers tend to make small, often unconscious, decisions in their consumer habits," said Ruth Stevens, brand manager at Jockey Underwear. "Men may feel out of control during the recession so they make small choices which may lighten their mood and one of these is evidently choosing brighter underwear."