For spring 2015, Tomas Maier, the creative director of Bottega Veneta, was influenced by the grace and energy of ballet dancers. "The collection was very much inspired by the body in movement," Maier says. "I wanted to convey a certain freedom, athleticism, and ease."
Hitting stores next week, Bottega's luxurious workout gear is showcased in a video where fashion and dance merge harmoniously. A cast of Tokyo-based dancers choreographed the project along with director Yusuke Tanaka. The soundtrack was created from a mix of sounds captured in Bottega Veneta's own atelier in Vicenza, Italy, where the artisans were recorded crafting clothes and accessories.
Watch the video below:
For our readers based in Tokyo, an extension of the concept will be showcased through a special installation at Bottega Veneta's store in Ginza. From March 7 through March 16, visitors will be able to take part in an interactive experience where each can turn into a professional ballerina. As they stand in front of a screen, their shadow will appear dancing freely in front of them. Give it a shot and send your videos!