• Log in
    Out.comFashionEntertainmentDesignLifestyleTravel & NightlifeOut ExclusivesNewsPrintWeddingsVideo
    ADVOCATEPrideOut TravelerPLUSADVOCATE CHANNEL
    Email NewsletterSubscribeSubscriber Services
    CONTACTStaffCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
    © 2023 Pride Publishing Inc.
    All Rights reserved
    Out MagazineOut Magazine
    Scroll To Top

    By continuing to use our site, you agree to our Private Policy and Terms of Use.

    Accept

    This Sexy Sleepwear Brand Is Putting Sustainability at the Forefront

    Desiree Guerrero
    | 10/09/20

    This Sexy Sleepwear Brand Is Putting Sustainability at the Forefront

    Sustainable Slumber

    we are hah

    These days, with more and more talk about the fashion industry's global environmental impact, a growing number of brands are claiming to be ecofriendly. But how many truly are? And what exactly does "eco-friendly" correlate to in the vast world of fashion and clothing production?

    Fast fashion -- a term used to describe the annual mass retail reproduction of fresh-from-the-catwalk looks presented each year during spring and fall Fashion Weeks -- ultimately has an enormous environmental impact on our planet. Clothing production and disposal requires a considerable amount of energy and resources, while also depending on toxic fabric dyes and other chemicals that contaminate fresh water and other natural resources. Currently, the fashion industry produces a whopping 10 percent of the world's carbon emissions.

    One brand, We Are HAH is putting its money where its environmental footprint is. The clothing company was "born out of a desire to break the cycle of waste in fashion and create a more sustainable future by being ethical and eco-conscious both in process and in product," as its website states.

    Though the socially-conscious, LGBTQ+-friendly, body-positive brand (helmed by progressive-thinking founder and CEO, Sharleen Ernster) admits it's "not perfect," it's certainly doing its part to open up the conversation with its #StartSomewhere campaign -- which calls on others in the fashion industry to own up to environmental responsibility and transparency in regards to profit and production methods.

    All photos courtesy of We Are HAH.

    Genderfluid and sustainable sleepwear from WE ARE HAH.

    The #HAHT line, often beautifully displayed on a diverse group of queer, trans, nonbinary, and of color models, consists of luxurious silk pajamas constructed from -- believe it or not -- recycled plastic bottles.

    The brand also uses an eco-friendly digital and sublimation printing process that uses 95 percent less water than traditional screen and rotary printing and greatly reduces the use of toxic dyestuff. It's also easier on the environment because it doesn't require as much physical production space, storage space, or equipment that will eventually end up in landfills.

    Additionally, the #StartSomewhere campaign helps draw attention to other dangerous and disturbing environmental realities about fast fashion -- like the fact that plastic particles washed off from synthetic clothes and textiles contribute to 35 percent of the primary microplastics polluting our oceans. (To aid in combating this, HAH created the Guppyfriend, a washing bag that helps prevents clothing fibers from going into water systems.)

    Aside from our admiration for the brand's love and attention for Mother Earth, we are obsessed with their new sustainable and sexy, or should we say, unisexy, line of sustainable sleepwear. The brand's sumptuous new #HAHT sleepwear collection (which stands for "Hers and His Theirs") somehow seems to find new levels of sexy by exploring the fluid nature of gender.

    we are hah
    Genderfluid and sustainable sleepwear from WE ARE HAH.
    Genderfluid and sustainable sleepwear from WE ARE HAH.
    Genderfluid and sustainable sleepwear from WE ARE HAH.


    Genderfluid and sustainable sleepwear from WE ARE HAH.
    Genderfluid and sustainable sleepwear from WE ARE HAH.

    Latest Stories

    How to Rock a Speedo: The Hot Dog Visual Guide
    Out Exclusives
    Badge
    gallery

    How to Rock a Speedo: The Hot Dog Visual Guide

    1h
    pageboy
    Celebs
    Badge
    gallery

    5 Things We Learned From Elliot Page's New Memoir 'Pageboy'

    18h
    Icesis Couture; Heidi N Closet; Baby
    Drag
    Badge
    gallery

    'RuPaul's Drag Race' Queens Who Quit the Show While Filming

    21h
    Zane-0
    Celebs
    Badge
    gallery

    15 Pics of 'Fire Island's Zane Phillips to Bring Up the Heat

    23h
    Robbie Manson
    Sports
    Badge
    gallery

    Gay Olympic Rower Robbie Manson Joins OnlyFans

    June 06 2023 11:23 AM
    Gay Travel Influencers Michael & Matt Share Their Secrets For Playa del Carmen & Quintana Roo
    Travel & Nightlife
    Badge
    gallery

    Gay Travel Influencers Michael & Matt Share Their Secrets For Playa del Carmen & Quintana Roo

    June 06 2023 10:46 AM
    pride products
    Pride
    Badge
    gallery

    25 Brands With Pride Products That Actually Give Back to the LGBTQ+ Community

    June 05 2023 3:31 PM
    Wear Your Pride: Expressing LGBTQ+ Identity through Fashion
    Lifestyle
    Badge
    gallery

    Wear Your Pride: Expressing LGBTQ+ Identity through Fashion

    June 05 2023 2:00 PM
    Heidi N Closet
    Television
    Badge
    gallery

    Heidi N Closet Updates Fans About Her Decision to Quit 'All Stars 8'

    June 05 2023 1:17 PM
    17 LGBTQ+ Reality Dating Shows & Where to Watch Them
    Television
    Badge
    gallery

    17 LGBTQ+ Reality Dating Shows & Where to Watch Them

    June 05 2023 10:49 AM
    13 Times Celebrity Men Had to Say They Weren't Gay
    Celebs
    Badge
    gallery

    13 Times Celebrity Men Had to Say They Weren't Gay

    June 05 2023 10:40 AM
    25+ Thirsty Pics of Out Travelers Michael and Matt Going Deep in Manuel Antonio, Costa Rica
    Travel & Nightlife
    Badge
    gallery

    25+ Pics of Out Travelers Michael & Matt Going Deep in Manuel Antonio, Costa Rica

    June 02 2023 6:06 PM
    Patrick McDonald
    Celebs
    Badge
    gallery

    Meet the Hot, Gay 'Vanderpump Rules' Producer Fans Are Thirsting For

    June 02 2023 1:26 PM
    Willam
    Drag
    Badge
    gallery

    No, Willam Is Not Going Back to Compete on 'Drag Race All Stars'

    June 02 2023 10:45 AM
    pride anthems
    Music
    Badge
    gallery

    20 Essential Gay Anthems Perfect for Pride Month

    June 02 2023 10:16 AM
    Kim Cattrall; Sarah Jessica Parker
    Television
    Badge
    gallery

    Kim Cattrall Confirms 'And Just Like That' Cameo, Says 'Happy Pride'

    June 01 2023 4:22 PM
    These 35+ Steamy Pool Pics From This Year’s White Party Will Get You Soaked!
    Events
    Badge
    gallery

    These 35+ Steamy Pool Pics From This Year’s White Party Will Get You Soaked!

    June 01 2023 3:16 PM
    Mistress Isabelle Brooks; Heidi N Closet; Trixie Mattel
    Drag
    Badge
    gallery

    Here's How Much Money 'Drag Race' Queens Spent to Compete on the Show

    June 01 2023 12:49 PM
    Fredy Alanis
    News
    Badge
    gallery

    Remember the Gay Guy Who Went to the ER After Sucking a 10-Inch Penis?

    June 01 2023 11:30 AM
    Pride Gear Roundup: The Essentials For Every Parade & March
    Lifestyle
    Badge
    gallery

    Pride Gear Roundup: The Essentials For Every Parade & March

    June 01 2023 11:00 AM