Twitch is celebrating Pride like only Twitch can!
The streaming platform isn’t content with just putting out a limited release line of Pride merch; instead, they will do a whole series of actions to highlight their LGBTQ+ users and make the platform a safer and more inclusive space for all of them.
One of the company’s moves is to introduce over 350 new tags that users can use on the site that are related to gender, sexual orientation, race, nationality, ability, mental health, and more.
Tags are used on the site to help streamers categorize their videos and to help users find content that they are interested in. A few years ago they added an "LGBTQIA+" tag, and it’s become a huge success. Now they want to add more tags to make it easier for users to find specific content.
In a statement, Twitch thanked the trans community for previously requesting the "transgender" tag with "passion and persistence in pursuit of that request." It also acknowledged that the tag should have been added sooner and was one of the most popular requests users have.
"We’ve partnered with several independent, third-party organizations such as GLAAD, The Trevor Project, AbleGamers, SpecialEffect, and other experts focused on the progress of underrepresented racial and ethnic groups, LGBTQIA+, disabled, and marginalized communities. And finally, we reached out to members of the Twitch community for their feedback," the company said.
The platform will also be spotlighting LGBTQ+ creators all month long on their homepage. For a lineup of streamers, you can check out the Twitch blog.
Twitch will also be streaming live the OutLoud: Raising Voices concert series this upcoming weekend, June 4-6. The event, which is taking place at the Los Angeles Memorial Coliseum, features headliners Adam Lambert, Kim Petras, Hayley Kiyoko, and Sofi Tukker.
Don’t worry, though, if pride merch is your thing, Twitch also has you covered. At twitch.tv/lootcave, you can buy Pride merch that encourages everyone to "Stream as one." You can currently buy tees, sweaters, pullover hoodies, and zip-up hoodies. For every purchase made from June 1-June 30, Twitch will donate $5 to Trans Lifeline, up to a total of $25,000.