Ellen Sells Apparel On-Air Via Sexy Model Striptease

Ellen decided to take a cue from fashion week and test out the "see now, buy now" trend with The Ellen Shop apparel.

The idea proved very successful--model Raul sold nearly every item of clothing on his body to Ellen's giddy studio audience (unfortunately, they had to cut to commercial break before Raul could sell his Ellen underwear).

Watch Ellen's live sale turned striptease below: