The guys at Calvin Klein must have a great sense of humor. After the mild controversy that surrounded Justin Bieber's first underwear ads for the brand, the divisive singer is back in his CK skivvies in the spring 2016 global campaign.
This time, Bieber is not alone. He's joined in the campaign by a crop of new musicians and fashion darlings, from the Grammy-nominated rapper Kendrick Lamar, to "it" girl Kendall Jenner, to R'n'B starlet FKA twigs.
The campaign, photographed by Tyrone Lebon, also features street-cast talent, and will be revealed progressively throughout the week on CalvinKlein.com and social media platforms.
Pictured, above: Kendrick Lamar in the Calvin Klein spring-summer 2016 campaign
In the meantime, check out the campaign video, below: