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Justin Bieber For Calvin Klein: The Full Campaign

Bieber-campaign

The pop star is the new face of Calvin Klein: Hot or not?

Calvin Klein made a controversial decision in choosing troubled singer Justin Bieber as the face of their latest Calvin Klein Underwear and Calvin Klein Jeans campaign.

The Internet had mixed reactions when the campaign was revealed earlier this week (most concerns seemed to revolve around Bieber's bulge), but the 20-year-old singer, who was recently ranked by Twitter as the #1 most tweeted about musical artist of 2014, is sure to raise the brand's profile on social media.

The campaign, photographed in black and white by Mert Alas & Marcus Piggott, echoes Calvin Klein iconic 1992 ads with Kate Moss and Mark "Marky-Mark" Wahlberg. This time, Bieber is in the company of Dutch model Lara Stone, a long-time Calvin Klein favorite.

Click through to see the campaign images and watch two video ads.

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