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IBM Unveils Rainbow Logo to Support LGBT Community

IBM logo

The company hopes to “influence nondiscrimination workplace policies consistent with basic human rights.”

IBM Corp. has released a new rainbow-colored logo in support of the LGBT community.

The technology company unveiled Friday their traditional eight-bar logo, instead each bar the colors of the rainbow plus pink.

"The rainbow is recognized worldwide as the symbol of LGBT equality, and we are proud to fuse it with the emblem that has represented our company for more than four decades," said IBM chief diversity officer Lindsay-Rae McIntyre in a statement. "This is a demonstration of IBM's continuing efforts to advance and influence nondiscrimination workplace policies consistent with basic human rights."

IBM has a perfect score of 100 from the Human Rights Campaign's 2017 Corporate Equality Index, which measures the support and benefits a company offers to LGBTQ employees.

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