Being heartbroken is never easy for anybody, but being a heartbreaker isn't all that much simpler, as queer pop duo TWINKIDS finds in their latest song, "I'm Sorry."
Crooning sometimes violent sentiments over the melancholia of a J-pop inspired tune, TWINKIDS frontman Gene Fukui reconciles the often overlooked experience as the antagonist in a relationship with apology and remorse.
"We were thinking there are so many songs about having your heartbroken or getting hurt ... but being the bad guy in the situation is just as much of a human experience," Fukui says.
"I think everyone can relate to that feeling of getting caught up in an argument and saying something that you regret later, maybe even having an out-of-body experience where it doesn't even feel like it's you that's saying it," he adds.
The superimposition of Fukui's contrasting themes against groupmate Matt Young's dream-like production can now be viewed in the song's newly released music video, where scenes of the duo against changing backgrounds and 3D makeup are interspersed with nosebleeds, spattered blood, and Fukui clutching a dagger prop.
The video is also the group's first endeavor into visualizing their Kazumasa Oda-influenced music, with Young citing "I'm Sorry" as TWINKIDS' most influenced by the renowned Japanese artist.
"He's probably the most influential artist for us," Young says. "We wanted to embrace that sound with 'I'm Sorry' more than we have with any other music we've released."
"I'm Sorry" follows "Jigoku Tengoku" as the latest TWINKIDS song released since coming out with their first EP, Boys Love, last year.