The new male lead in the movie adaptation of Fifty Shades of Grey (and former Out cover boy) puts back his model suit in the latest Ermenegildo Zegna Couture campaign.
He's in good company there: The Italian model Paolo Anchesi plays his younger alter-ego.
This is Stefano Pilati's first collection for Ermenegildo Zegna since becoming creative director of the brand last year. It heralds the designer's return to menswear, and the beginning of hispost-YSL era.
The campaign was shot by photographer couple Inez & Vinoodh, who, by the way, have recently launched a lovely new fragrance in collaboration with Byredo: 1996.
Speaking of grey, the campaign is entitled "grey eminences" -- a reference to men in power and successful intellectuals. A noble source of inspiration which enables Pilati to display his masterly tailoring skills.