Converse released its official Pride 2019 collection, which include its first sneaker featuring the transgender Pride flag today. The campaign includes the likes of drag kid Desmond Is Amazing, pro-skateboarder Alexis Sablone, and retired United States Navy SEAL Kristin Beck, the projects aims to pay respect to both heroes and rebels.
Running since 2015, the Converse Pride project encapsulates a variety of sneaker designs as well as a capsule collection of apparel. This year’s sneakers include, for the first time, an option inspired by the Transgender Pride flag, utilizing the flags coloring of light blue, pink and white, while adding in glitter. Other designs integrate a now trademark rainbow coloring on the sole. The collection is available for purchase online Monday and in select stores.
“I’m happy to be who I am with supportive people around me,” Felix, a student advocate and nature enthusiast said in a release. “Being transgender does not define who I am, but it doesn’t stop me from being prideful.” Felix’s story along with the stories of Desmond, Sablone, Beck, stylist Ayishat Akanbi and Out’s very own Fran Tirado will all be added to the label’s ongoing “All the Stories are True” campaign.
The sneaker company will also continue its work with organizations like It Gets Better, OUT MetroWest and Fenway Health with charitable contributions, in-kind product donations, as well as employee support at events like the Boston Pride Parade. In New York, Desmond will co-host a drag show, and the company will sponsor the It Gets Better Global Summit as a part of the deal. They will also host a panel discussion for youth in the Converse Soho Store.
The announcement joins a slew of Pride announcements, all bolstered by the 50 year anniversary of the Stonewall Riots. Other companies like Macy’s and Saks Fifth Avenue have all announced plans for honoring the occasion. The Converse collection includes t-shirts starting at $25 and tops out with the glittery Chuck 70 Pride High Top for $100.