When it comes to fashion, the bigger boys haven’t gotten so much love. We can be honest about that — and it’s important to say. Contextually, people of size have routinely been left out of the fashion conversation when it comes to modeling, and though we have had tons of progress, that’s routinely been on the women’s side. And though we applaud that, if what’s happening over in IMG’s latest division is any indication, we are about to start seeing some real size diversity on the men’s side too.
In 2016, IMG, which is one of the most renowned modeling agencies in the world, launched their new division Brawn, with just one face: Zach Miko. In the three years since, the board has rounded out to seven names, who have collectively worked for the likes of Express, Nordstrom, ASOS, Tommy Hilfiger and more. They are some of the biggest names in what the industry calls Big & Tall fashion, all with a waist size of around 40 inches — it should be noted that while that’s average for American men, these models are all over 6’ 1” and range up to 6’ 6”.
According to a new report from The Cut, the business is growing year over year. Here, we introduce you to the models and (most of) their Instagrams, that are bagging these bookings.
The face that arguably started it all! Miko was the first signed to IMG's Brawn division, and is a former actor. He's worked with Target, Nordstrom, Uniqlo, Levi's, and is a writer.
Nemar is holding it down for the UK. He's built up steady with with ASOS, and actually started his career on the business side of fashion as a buyer's assistant.