Marc Jacobs, Princess Nokia Make Bucket Hats Fashionable Again in Fall '17 Campaign Video

Hold on to your (bucket) hats, girls. Marc Jacobs just released the campaign video for his hip hop-inspired Fall 2017 collection and it's as heavy on the tracksuits, gold chains, and bucket hats as you remember.

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Set in an empty warehouse, the video features an achingly cool cast of models moving in fashionably-slow motion to Princess Nokia's gritty girl anthem "Tomboy." Gone are the white models in dreadlocks that rightfully caused a shit storm when they walked the Spring 17 runway. In their place, Alek Wek, Slick Woods, Kiki Williams, Cara Taylor, Casil McArthur and Nathalie Westing model the collecting, which is called "Respect."

Watch the film below and then wonder why models can make bucket hats look like summer's hottest accessory yet, when you wear one, you look like an unsettling men's rights activist on a bass fishing trip.