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HUGO by Hugo Boss Fall '17
What do you get when you put a bunch of creatives on an old fairground with famed photographer Harley Weir? The answer, it seems, is a surprisingly sick lookbook for for the fall '17 HUGO by Hugo Boss collection. The photos feel like classic Americana rerouted through an inspired pastiche of David Lynch films and starring M.I.A. in all her glam and glory.
For the "Bad Girls" singer's second campaign for Hugo Boss, she was joined by a group of artists, musicians, models, and actors. Among them are models Tony Ward, Paul Hameline, Manami Kinoshita, and Jamie Bochert; actor Jamie Campbell Bower; and social media stars Lisa and Lena. Besides lounging around the abandoned fairground in the designer's iconic suits, a handful of them show up in videos on the Hugo Boss Instagram to showcase their personalities as well as their striking good looks.
Before you go watch skater and model extraordinaire Olan Prenatt make out with his girlfriend for a Hugo Boss campaign, click through the slideshow to check out our favorite shots.
Photography: Harley Weir (Courtesy of HUGO)