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Watch: Versace's Steamy, Homoerotic Short Film for Newest Fragrance


Gigi Hadid and Trevor Signorino star in Versace's newest ad campaign for Dylan Blue. 

The advertising campaign for the latest fragrance, Dylan Blue from Versace is hot and heavy.

It opens up with some scenic shots of New York before diving into some homoerotic scenes starring some very familiar faces.

In the ad, supermodel Gigi Hadid plays the only female boxer in a sports club that is full of perfectly chiseled, glistening, Adonis-like men. The group of fighters kiss, punch and wrestle in classic Versace underwear during the steamy three minute ad.


The black and white film, directed by Bruce Weber, also stars model Trevor Signorino, who has quickly made a name for himself since working under major brands like Balmain and Charlie by MZ.


The film paints Hadid as an untouchable warrior goddess as she can out-box almost any of the men in the club and doesn't even look twice at some of the others...except of course, when she's kicking them in the head.

The fragrance itself, bottled in classic blue with the signature golden head of Medusa, doesn't make its appearance until the end of the ad in a complementary blue haze as the dramatic music comes to a grand finale.

Watch the video below:

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