"GENESIS P-ORRIDGE, Unconditional Love"
"In a continuing series of portraits for our Fall 2016 ad campaign, the individuals in these photographs represent a collective embodiment of love, honesty, integrity, courage, strength, curiosity and inspiration. Together, as one story, this collection is a reminder to question and challenge normal and to continue exploring and pushing boundaries.
"To quote Lana Wachowski, 'I am suspicious of everything connected to that word [normal]. It is, to my thinking, a politically correct euphemism for obedience and conformity.'
"Through music, poetry and art, Genesis continues to explore, shape shift and define what it means to give love, be loved and live love. For me, Genesis is a sort of come-to-life definition of realness and authenticity and how being lost in an experience or new idea can result in growth and evolution. Photographed by David Sims and styled by Katie Grand."
