For the second consecutive season, Lucky fronts the designer's eyewear and ready-to-wear campaign, photographed by Nick Knight.
Although a million of horny teenage girls and sexually-confused boys are already swooning over these shots, it's just one more contract for the Lucky instaboy, who in the past year alone has also been tapped by the likes of Philipp Plein and Calvin Klein Jeans for major campaigns.
This spring campaign reminds us of Tom Ford's Soul Train-esque video, released last year and featuring Lady Gaga doing a cover of Chic's "I Want Your Love." In the pictures, Lucky seems to be hitting the dancefloor surrounded by a bunch of like-minded models. We'd love to see that in motion, too!