A Timeline of the 50 Sexiest Men's Underwear Campaigns

By Julien Sauvalle
The Hottest Underwear Campaigns Ever Made
The Hottest Underwear Campaigns Ever Made

Try not to overheat: Here's our non-exhaustive list of the 50 sexiest men's underwear campaigns in history.

Tom Hintnaus for Calvin Klein, 1982
Tom Hintnaus for Calvin Klein, 1982

Photographed by Bruce Weber

Calvin Klein, 1982
Calvin Klein, 1982

Photographed by Bruce Weber

Calvin Klein, 1985
Calvin Klein, 1985

Photographed by Bruce Weber

Fruits of the Loom, 1989
Fruits of the Loom, 1989
Perry Ellis, 1991
Perry Ellis, 1991
Mark Wahlberg for Calvin Klein, 1992
Mark Wahlberg for Calvin Klein, 1992

Photographed by Herb Ritts

2Xist, 1994
2Xist, 1994
Antonio Sabato, Jr. for Calvin Klein, 1996
Antonio Sabato, Jr. for Calvin Klein, 1996
Tyson Beckford for Polo Ralph Lauren, Spring/Summer 1997
Tyson Beckford for Polo Ralph Lauren, Spring/Summer 1997
Renaud Tison for Gucci, Spring/Summer 1998
Renaud Tison for Gucci, Spring/Summer 1998
Travis Fimmel for Calvin Klein, 2001
Travis Fimmel for Calvin Klein, 2001
Channing Tatum for Abercrombie & Fitch, 2001
Channing Tatum for Abercrombie & Fitch, 2001
Christian Monzon for Dolce & Gabbana, 2001
Christian Monzon for Dolce & Gabbana, 2001
Gabriel Aubry for Hugo Boss, 2004
Gabriel Aubry for Hugo Boss, 2004
Andres Segura for La Perla Uomo, 2006
Andres Segura for La Perla Uomo, 2006
Freddie Ljungberg for Calvin Klein, 2006
Freddie Ljungberg for Calvin Klein, 2006
Aubade Homme, Fall 2006
Aubade Homme, Fall 2006
The Italian national team for Dolce & Gabbana, 2006
The Italian national team for Dolce & Gabbana, 2006
Djimon Hounsou for Calvin Klein, 2007
Djimon Hounsou for Calvin Klein, 2007

Photographed by Peter Lindbergh

Miro Moreira for Armani Exchange, Spring/Summer 2008
Miro Moreira for Armani Exchange, Spring/Summer 2008
David Beckham for Emporio Armani, Fall 2008
David Beckham for Emporio Armani, Fall 2008
Garrett Neff for Calvin Klein, 2008
Garrett Neff for Calvin Klein, 2008

Photographed by Bruce Weber

Kris Van Assche, 2008
Kris Van Assche, 2008

Photographed by Jeff Burton

Jamie Dornan for Calvin Klein, 2009
Jamie Dornan for Calvin Klein, 2009

Photographed by Steven Klein

Hidetoshi Nakata, Kellan Lutz, and Mehcad Brooks for Calvin Klein, Spring/Summer 2010
Hidetoshi Nakata, Kellan Lutz, and Mehcad Brooks for Calvin Klein, Spring/Summer 2010
Dirk Bikkembergs, 2011
Dirk Bikkembergs, 2011
Abbey Lee and David Agbodji for Calvin Klein, Spring/Summer 2011
Abbey Lee and David Agbodji for Calvin Klein, Spring/Summer 2011
Rafael Nadal for Emporio Armani, Spring/Summer 2011
Rafael Nadal for Emporio Armani, Spring/Summer 2011
Jonathan and Kevin Sampaio for DSquared2, Spring/Summer 2011
Jonathan and Kevin Sampaio for DSquared2, Spring/Summer 2011

Photographed by Mert & Marcus

The White Briefs by Fantastic Man, Spring/Summer 2011
The White Briefs by Fantastic Man, Spring/Summer 2011
Tomas Skoloudik for Guess Fall 2011
Tomas Skoloudik for Guess Fall 2011

Photographed by Yu Tsai

Matthew Terry and Myles Crosby, Spring/Summer 2012
Matthew Terry and Myles Crosby, Spring/Summer 2012

Photographed by Steven Klein

David Beckham for H&M, 2012
David Beckham for H&M, 2012
Ryan Barrett for Versace, Spring/Summer 2013
Ryan Barrett for Versace, Spring/Summer 2013
Jarrod Scott for Bjorn Borg, Spring/Summer 2013
Jarrod Scott for Bjorn Borg, Spring/Summer 2013
Nolan Funk for Versace, Spring/Summer 2014
Nolan Funk for Versace, Spring/Summer 2014
Charlie by Matthew Zink, 2014
Charlie by Matthew Zink, 2014
Yuasa, 2014
Yuasa, 2014

Photographed by Andrea Lux

Tao Fernandez for Intimissimi, Spring/Summer 2014
Tao Fernandez for Intimissimi, Spring/Summer 2014
Diesel, 2014
Diesel, 2014
David Gandy for Marks & Spencer Autograph, 2014
David Gandy for Marks & Spencer Autograph, 2014

Photographed by Mariano Vivanco

Matt Woodhouse for Dsquared2, 2014
Matt Woodhouse for Dsquared2, 2014

Photographed by Steven Klein

Acne Studios, Fall 2014
Acne Studios, Fall 2014
Juan Betancourt for Intimissimi, Fall 2014
Juan Betancourt for Intimissimi, Fall 2014
Chad White for Polo Ralph Lauren, Spring/Summer 2015
Chad White for Polo Ralph Lauren, Spring/Summer 2015
Pietro Boselli for Charlie by Matthew Zink, Spring/Summer 2015
Pietro Boselli for Charlie by Matthew Zink, Spring/Summer 2015
Rafael Nadal for Tommy Hilfiger, Fall 2015
Rafael Nadal for Tommy Hilfiger, Fall 2015
Parke & Ronen, Fall 2015
Parke & Ronen, Fall 2015

Photographed by Renie Saliba

Trevor Signorino for Diesel, Spring/Summer 2016
Trevor Signorino for Diesel, Spring/Summer 2016
Mitchell Slaggert and Julian Schneyder for Calvin Klein, Spring/Summer 2016
Mitchell Slaggert and Julian Schneyder for Calvin Klein, Spring/Summer 2016

Photographed by David Sims

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Tags: Fashion, Lifestyle, Underwear
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