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A Timeline of the 50 Sexiest Men's Underwear Campaigns

By Julien Sauvalle

The Hottest Underwear Campaigns Ever

The Hottest Underwear Campaigns Ever Made

Try not to overheat: Here's our non-exhaustive list of the 50 sexiest men's underwear campaigns in history.

Tom Hintnaus for Calvin Klein, 1982

Tom Hintnaus for Calvin Klein, 1982

Photographed by Bruce Weber

Calvin Klein, 1982

Calvin Klein, 1982

Photographed by Bruce Weber

Calvin Klein, 1985

Calvin Klein, 1985

Photographed by Bruce Weber

Fruits of the Loom ad 1989

Fruits of the Loom, 1989

Perry Ellis underwear

Perry Ellis, 1991

Mark Wahlberg for Calvin Klein, 1992

Mark Wahlberg for Calvin Klein, 1992

Photographed by Herb Ritts

2xist underwear ad

2Xist, 1994

Antonio Sabato Jr Calvin Klein 1996

Antonio Sabato, Jr. for Calvin Klein, 1996

Tyson Beckford for Polo Ralph Lauren, Spring/Summer 1997

Tyson Beckford for Polo Ralph Lauren, Spring/Summer 1997

Gucci Underwear

Renaud Tison for Gucci, Spring/Summer 1998

Travis Fimmel for Calvin Klein, 2001

Travis Fimmel for Calvin Klein, 2001

Channing Tatum for Abercrombie & Fitch, 2001

Channing Tatum for Abercrombie & Fitch, 2001

Christian Monzon for Dolce & Gabbana, 2001

Christian Monzon for Dolce & Gabbana, 2001

Gabriel Aubry for Hugo Boss, 2004

Gabriel Aubry for Hugo Boss, 2004

Andres Segura for La Perla Uomo, 2006

Andres Segura for La Perla Uomo, 2006

Freddie Ljungberg for Calvin Klein, 2006

Freddie Ljungberg for Calvin Klein, 2006

Aubade Homme, Fall 2006

Aubade Homme, Fall 2006

The Italian soccer team for Dolce & Gabbana, 2006

The Italian national team for Dolce & Gabbana, 2006

Djimon Hounsou for Calvin Klein, 2007

Djimon Hounsou for Calvin Klein, 2007

Photographed by Peter Lindbergh

Miro Moreira for Armani Exchange, Spring/Summer 2008

Miro Moreira for Armani Exchange, Spring/Summer 2008

David Beckham for Emporio Armani, Fall 2008

David Beckham for Emporio Armani, Fall 2008

Garrett Neff for Calvin Klein, 2008

Garrett Neff for Calvin Klein, 2008

Photographed by Bruce Weber

Kris Van Assche x Jeff Burton, 2008

Kris Van Assche, 2008

Photographed by Jeff Burton

Jamie Dornan for Calvin Klein, 2009

Jamie Dornan for Calvin Klein, 2009

Photographed by Steven Klein

Hidetoshi Nakata, Kellan Lutz, and Mehcad Brooks for Calvin Klein, Spring/Summer 2010

Hidetoshi Nakata, Kellan Lutz, and Mehcad Brooks for Calvin Klein, Spring/Summer 2010

Dirk Bikkembergs, 2011

Dirk Bikkembergs, 2011

Abbey Lee and David Agbodji for Calvin Klein, Spring/Summer 2011

Abbey Lee and David Agbodji for Calvin Klein, Spring/Summer 2011

Rafael Nadal for Emporio Armani, Spring/Summer 2011

Rafael Nadal for Emporio Armani, Spring/Summer 2011

Jonathan and Kevin Sampaio for DSquared2, Spring/Summer 2011

Jonathan and Kevin Sampaio for DSquared2, Spring/Summer 2011

Photographed by Mert & Marcus

The White Briefs by Fantastic Man

The White Briefs by Fantastic Man, Spring/Summer 2011

Tomas Skoloudik for Guess Fall 2011

Tomas Skoloudik for Guess Fall 2011

Photographed by Yu Tsai

Matthew Terry and Myles Crosby, Spring/Summer 2012

Matthew Terry and Myles Crosby, Spring/Summer 2012

Photographed by Steven Klein

David Beckham for H&M, 2012

David Beckham for H&M, 2012

Ryan Barrett For Versace

Ryan Barrett for Versace, Spring/Summer 2013

Jarrod Scott for Bjorn Borg, Spring/Summer 2013

Jarrod Scott for Bjorn Borg, Spring/Summer 2013

Nolan Funk for Versace, Spring/Summer 2014

Charlie by Matthew Zink, 2014

Charlie by Matthew Zink, 2014

Yuasa, 2014

Photographed by Andrea Lux

Tao Fernandez for Intimissimi, Spring/Summer 2014

Tao Fernandez for Intimissimi, Spring/Summer 2014

Diesel, 2014

David Gandy for Marks & Spencer Autograph, 2014

David Gandy for Marks & Spencer Autograph, 2014

Photographed by Mariano Vivanco

Matt Woodhouse for Dsquared2, 2014

Matt Woodhouse for Dsquared2, 2014

Photographed by Steven Klein

Acne Studios, Fall 2014

Acne Studios, Fall 2014

Juan Betancourt for Intimissimi, Fall 2014

Juan Betancourt for Intimissimi, Fall 2014

Chad White for Polo Ralph Lauren, Spring/Summer 2015

Chad White for Polo Ralph Lauren, Spring/Summer 2015

Pietro Boselli Hot For Teacher Charlie Underwear Campaign Shoot Pietro Hot For Teacher Headmaster Centerfold

Pietro Boselli for Charlie by Matthew Zink, Spring/Summer 2015

Nadal Ad Campaign 2

Rafael Nadal for Tommy Hilfiger, Fall 2015

parke & ronen underwear

Parke & Ronen, Fall 2015

Photographed by Renie Saliba

Diesel, Spring/Summer 2016

Trevor Signorino for Diesel, Spring/Summer 2016

Calvin Klein, Spring/Summer 2016

Mitchell Slaggert and Julian Schneyder for Calvin Klein, Spring/Summer 2016

Photographed by David Sims