Fashion brand & Other Stories -- a sister-company owned by Swedish international retail giant H&M -- just unveiled its new all-transgender campaign for their fall collection. The whole crew involved in the shoot, from photographer Amos Mac to models Hari Nef and Valentijn de Hinj, is transgender. Together they aim to break with fashion's normative rules of fashion. The making of the shoot is documented by Swedish director Ninja Thyberg, who created a short behind-the-scenes film, The Gaze, asking the team to discuss their views on the changing perception of transgender people in fashion.
Watch The Gaze below, and scroll down to read the cast's inspirational quotes:
Amos Mac, photographer
Valentjin de Hingh, model
Love Bailey, stylist
Nina Poon, make-up artist
Hari Nef, model
