Photograph by Pierre et Gilles
Balmain used to be a fashion house relegated to in-the-know fashion insiders, but since unconventionally young Olivier Rousteing took over as creative director in 2011, it has managed to seep into the collective consciousness. The house has been name checked in songs by Nicki Minaj and Kanye West, while West and Kim Kardashian are the current faces of Balmain's men's campaign. Last year, Rihanna served as the star of the women's campaign.
