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Scroll To Top![Olivier Rousteing Rules](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 650 884'%3E%3C/svg%3E)
![Rousteing & Rihanna](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 655 655'%3E%3C/svg%3E)
![A Selfie with Kris Jenner & Co.](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 655 656'%3E%3C/svg%3E)
![Rousteing With Iman, Naomi Campbell & Jourdan Dunn](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 655 655'%3E%3C/svg%3E)
![Rousteing With Kendal Jenner](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 655 656'%3E%3C/svg%3E)
![Rousteing With Kim Kardashian](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 655 659'%3E%3C/svg%3E)
![Rousteing](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 655 653'%3E%3C/svg%3E)
![Rousteing with Kim K & Jared Leto](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 655 655'%3E%3C/svg%3E)
![Rousteing on the Runway](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 655 655'%3E%3C/svg%3E)
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Photograph by Pierre et Gilles
Balmain used to be a fashion house relegated to in-the-know fashion insiders, but since unconventionally young Olivier Rousteing took over as creative director in 2011, it has managed to seep into the collective consciousness. The house has been name checked in songs by Nicki Minaj and Kanye West, while West and Kim Kardashian are the current faces of Balmain's men's campaign. Last year, Rihanna served as the star of the women's campaign.