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New Rihanna Video Released


'You Da One' is another visual hit for the star

OK, so not every Rihanna video can be like the one for "We Found Love," which is the sort of crazy masterpiece that sticks in your head and makes the case for why people still care about music videos. Still, RiRi's latest video, for the track "You Da One," dropped today and it's no slouch.

The video, which is heavy on the pelvic thrusts and crotch grabs, is also notable for it's intense costume and wig changes. And while they're all pretty great looking, we're especially nuts for Rihanna's homage to A Clockwork Orange--shades of Rooney Mara, right?--and the weird, mod projections that cover her body for part of the video. Not sure what we mean? Check it out below.

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Adam Rathe