Craymer decided to take on adapting the group and their Girl Power approach to pop after meeting with Geri Halliwell, aka Ginger Spice. "I'd always said: 'No, no, I'm too busy'," she said. "But it just hit me that it could be a great idea. It's not just what they were, but what they've become. It's about the impact they've had on social popular culture."
The producer has joined forces with Halliwell and Simon Fuller (of American Idol fame and one-manager of the girl group) to create the show, tentatively titled Viva Forever after their 1997 single (video above). She also met with Victoria Beckham, Emma Bunton, and Melanie Chisholm to chat about the upcoming musical. "There's a sisterhood about them," she says. "It will be fictionalized, but you would feel you were getting the sense of a story, about a group of women, that you knew was very much related to music."