John Bartlett For Liz Claiborne

John Bartlett is upping the cool factor at Liz Claiborne. Bartlett is launching his first lower-priced line for the label this week. Look for classic pieces like the pictured navy utility jacket and Tim Hamilton-ish checkered shirt to hit his West Village store at economy-friendly prices ($178 and $69.50 respectively). And, if you're one of those mix-high-with-low kind of guys, the Liz Claiborne goods will be sold alongside Bartlett's runway collection, which retails for, well, runway prices.