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Britney Spears Under Fire After Plugging New Fragrance in Pride Tweet

Britney Spears, Brighton Pride, Twitter
Rich Fury/Invision/AP

Fans were quick to call out the unfortunate, overused practice.

It seems the evil spirit that influences corporations to monetize and commodify LGBTQ Pride briefly possessed Britney Spears over the weekend.

The pop princess, who is currently in the middle of a limited world tour, headlined Brighton Pride in the UK this past weekend and, while the show was everything they hoped for, fans were disappointed when Spears used a tweet celebrating Pride to plug a new fragrance.

"Loved seeing so many people out celebrating diversity and inclusion for #pride here in the UK!" read the since-deleted tweet. "Having freedom to be who you want to be is so important, which is why we made Prerogative, a fragrance for ALL!! Check it out exclusively at @BootsUK #MyPrerogative."

Fans, used to calling out companies that release "Pride" collections that don't give back to the LGBTQ community, were quick to call out the plug.

Other, celebratory tweets of Spears at her Brighton show are still on the singer's Twitter page.

While undoubtedly a misstep on Spears' part, it's worth noting that very few celebrities personally run all their own social media pages. While the tweet came from Spears' camp, it's doubtful she crafted it herself.

Advocate Channel - The Pride StoreOut / Advocate Magazine - Fellow Travelers & Jamie Lee Curtis

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Dennis Hinzmann