It seems the evil spirit that influences corporations to monetize and commodify LGBTQ Pride briefly possessed Britney Spears over the weekend.
The pop princess, who is currently in the middle of a limited world tour, headlined Brighton Pride in the UK this past weekend and, while the show was everything they hoped for, fans were disappointed when Spears used a tweet celebrating Pride to plug a new fragrance.
"Loved seeing so many people out celebrating diversity and inclusion for #pride here in the UK!" read the since-deleted tweet. "Having freedom to be who you want to be is so important, which is why we made Prerogative, a fragrance for ALL!! Check it out exclusively at @BootsUK #MyPrerogative."
Fans, used to calling out companies that release "Pride" collections that don't give back to the LGBTQ community, were quick to call out the plug.
\u201c@britneyspears @BootsUK You\u2019re using Pride to advertise? Shame on you, Britney. That\u2019s NOT what it\u2019s for.\u201d
— Jo C - Join a union (@Jo C - Join a union)
Other, celebratory tweets of Spears at her Brighton show are still on the singer's Twitter page.
\u201cI\u2019ve always loved the UK and this night just made me love it even more \ud83c\udf08\ud83c\udf08\ud83c\udf08 #BrightonPride\u201d
\u201cBrighton Pride.... all 57,000 of you are perfectly beautiful. Heard it was a record breaking turnout!!! Thank you for a fabulous show...my fabulous fans. I love you all\u00a0\u00a0\ud83c\udf08\ud83c\udf08\ud83c\udf08\ud83c\udf08\ud83c\udf08\u201d
While undoubtedly a misstep on Spears' part, it's worth noting that very few celebrities personally run all their own social media pages. While the tweet came from Spears' camp, it's doubtful she crafted it herself.