Lil Nas X is teaching us all to Live Nas and Live Más.
On Monday, Lil Nas X was unveiled as the chief impact officer at the popular fast food chain, a title that will include “a menu of activities, collaborations, and a company-wide push for his forthcoming album Montero,” according to Billboard.
But this isn’t X's first experience with the Bell. Back in 2017, he worked at an Atlanta-area location, serving Doritos Loco Tacos and chicken chalupas to the masses. “Life has come full circle,” he tweeted. “I officially work at Taco Bell again.”
CIO is a title created specifically for Nas, and will feature “an exclusive experience” based around his album release and he will come up with some “menu innovations.” We can’t wait to see what his mind cooks up!
Nas is also teaming with the Taco Bell Foundation as a part of the job, recognizing and rewarding young creatives via the Live Más Scholarship. This just keeps getting better. Even more parts of the partnership will be announced this fall.
It includes a new commercial starring Nas for Taco Bell’s upcoming Toasted Breakfast Burritos. In the commercial, Lil Nas X is performing in someone’s dreams as a talk show guest wearing a beautiful pink wig and suit.
“There’s only one delicious reason to wave the perfect dream farewell,” Nas says in the ad. “The sooner you wake, the sooner you’ll get toasted breakfast burritos. Only at Taco Bell.”
Lil Nas X is having one of the best years ever. He already had two more chart-topping hits, “Montero (Call Me By Your Name)” and “Industry Baby” featuring Jack Harlow, and recently became the most streamed male rapper on Spotify, topping DaBaby.
He also appeared on the cover of Out Magazine, performed at the BET Awards and on SNL, and is in a relationship that he says is his “best yet.” Lil Nas X is also slated to perform at the upcoming MTV VMAs. His debut album Montero is coming out later this year.