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Acne Studios Features Owner's 11-Year-Old Son In High Heels For New Campaign

Acne Studios Features Owner's 11-Year-Old Son In High Heels For New Campaign


Frasse Johansson embodies a new generation of fashion-forward youth. 

acne largeLater this month, 11-year-old Frasse Johansson will be on billboards from New York City to Hong Kong, flaunting his Acne Studios high heels, handbag, and cashmere coat. The Swedish brand's creative director, Jonny Johansson, asked photographer Viviane Sassen to capture a portrait of his son in the latest fall collection, which proves, unsurprisingly, that Scandinavian countries are still leading the way on gender-neutral and androgynous fashion.

Johansson talked about his son's involvement in the campaign to British magazinei-D:

"I've seen this new generation's attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms. I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I'm happy that he wanted to be a part of the campaign."

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Johansson is only the latest example of young people harboring remarkably open-minded attitudes towards fashion. Jaden Smith, who has repeatedly said that gender needs to be removed from clothing, wore a dress to his high school prom, and last year, viral star Brendan Jordan served face beyond his years in an American Apparel ad campaign.

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