
Johansson talked about his son's involvement in the campaign to British magazine i-D:
"I've seen this new generation's attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms. I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I'm happy that he wanted to be a part of the campaign."
Johansson is only the latest example of young people harboring remarkably open-minded attitudes towards fashion. Jaden Smith, who has repeatedly said that gender needs to be removed from clothing, wore a dress to his high school prom, and last year, viral star Brendan Jordan served face beyond his years in an American Apparel ad campaign.































