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Daily Crush: Rado's True Plasma

Daily Crush: Rado's True Plasma

Rado True

A little alchemy goes a long way


This looks like a metal strap, right? Wrong. The bracelet is actually ceramic, heated to over 20,000 degrees celsius to transform it into this burnished metallic finish. It's high-tech meets ancient alchemy, both innovative and classic. The result is lighter and more durable than metal, and scratch-resistant, too. With an automatic movement, and 80 hours of power reserve, the True should handle even the most demanding schedule. As with any Rado, it's an investment, but one that will carry you far.

Rado True Plasma $1,900, available at

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