Dove's new campaign, #RealMoms, highlights diverse parenting styles to "prove that there are no rules about how to be a parent today." From Cassidy, who raises her son on a ranch, to Elise, who brings her daughter to breakdancing battles, "everybody has ideas about what it means to be a good mom," the ad underlines.
One mother, a trans woman and grad student named Shea, is shown raising her child with her female partner. "We are both his biological parents," she says in Dove's commercial. "You get people who are like, 'What do you mean, you're the mom?' We're like, 'Yup, we're both going to be moms.'"
Shea adds that there's "no one right way to do it all," shown smiling and looking down at her son--a perfectly unbiased depiction, which follows Vicks' normalization of a transgender Indian mother. With controversial ads, such as Pepsi's, infiltrating the market, it's refreshing to see some major companies investing in genuine human interest stories with real people--not celebrities.