Revlon has welcomed trans vlogger Gigi Gorgeous to its team of bran ambassadors.
The beauty and makeup company announced earlier this week that Gorgeous would be joining other social media "influencers" in a campaign "to be part of the conversations that are happening naturally and organically in the social sphere," said Revlon's vice president of marketing Tracy Rohrbaugh.
Gorgeous is a welcome voice on YouTube and Instagram, where she shares her transition story and her journey as a trans woman. The decision to join Revlon was personal for her, too.
"It's always been a staple at the drugstore, and when I started buying makeup, I always went to Revlon because I knew they had my back when it came to beauty," she said.
Gorgeous's profile is even higher right now with the release of This is Everything, a documentary of her transition and her family's journey to understand and accept her. Watch the trailer below.