At Recode's Code Conference, Tinder CEO Sean Rad announced that the dating app will follow in the steps of Scruff and Grindr before it by increasing their focus on the needs of the transgender and gender nonconforming communities.
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Tinder is working with leading LGBT experts and organizations, including GLAAD, to better address these needs, as Rad said in a statement:
"One challenge we face at Tinder is making sure our tens of millions of users around the world have the same user experience. No matter who you are, no matter what you're looking for, you should get quality matches through the Tinder experience. There's an important transgender (and gender nonconforming) community on Tinder who haven't had that experience... yet. We haven't delivered for them, so we're working with LGBTQ advisors, including transgender activist Andrea James and GLAAD to help us address this important demographic. This is not only the right thing to do for our users, it's the right thing to do, period."
Good for Tinder, because everyone deserves to know the heady pleasure of finding one's perfect match--and then never emailing them.
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