Before it was a common occurrence in racier movies, artful music videos, and any given HBO project, full frontal nudity didn't even exist as a phrase.
During a recent appearance at Catie Lazarus' "Employee of the Month Club" show at Joe's Pub, none other than Larry Kramer admitted to crafting the phrase back in 1969 for his screen adaption of D.H. Lawrence's Women in Love.
"We invented that expression for advertising in London," Kramer told Lazarus. "We had a lot of trouble getting it through the censor."
Lazarus followed up with the scene from the film where Oliver Reed and Alan Bates strip down to wrestle in front of a glowing hearth. Now, thanks to Kramer's pioneering phrase there is a classier way to describe male genitalia on-screen. Watch the clip of Lazarus' chat with Kramer and see the NSFW clip from Women in Love below.