So far Shamir Bailey has sounded like "a mix of Sylvester-channeling disco, De La Soul-esque '90s rhymes, and effects-heavy synth-pop, which perfectly complements his soulful, androgynous tenor and astute songwriting," as Out explained earlier this year. Now he's going to be introduced to a much larger audience due to an Apple Music TV ad, with the tag line: "The artists you love and are about to love."
Watch the clip below:






























