International pop-sensation Stromae has debuted the video for his anti-consumerist, social media-mania masterpiece, "Carmen."
Premiering on Buzzfeed yesterday, the video garnered over 5 million views in under 24 hours.
Directed by Academy Award-nominated French filmmaker Sylvain Chomet (Paris, je t'aime, The Triplets of Belleville) the video features an animated Stromae being consumed by his Twitter addiction.
What starts out as a lark soon becomes an all-encompassing compulsion that permeates every aspect of his life, from friendship to love.
"In 1875 Georges Bizet compared love to a rebellious bird." Stromae told BuzzFeed Music in an email. "140 years later (and in 140 characters-messages) love is a blue bird."
For those social media-maniacs out there, maybe this is the wake-up call you need. Perhaps we ought to experience the world unplugged and analogue and not mediated by the awful black mirrors on our desks or in our palms.
