Pabllo Vittar

Pabllo Vittar is not just a renowned drag performer. She’s a legitimate Brazilian pop star and A-list celebrity who keeps expanding her global reach. With 2.3 billion views and 7.9 million subscribers on YouTube, 21.3 million monthly listeners on Spotify, and a following of 13 million on Instagram and 9.6 million on TikTok, Vittar is unquestionably the most popular drag artist of the digital age.

Describing her sound as “sexy, upbeat, and 100 percent Brazilian vibes with a pop twist,” Vittar enters this year’s Out100 after going viral with “Alibi” (a collab with Sevdaliza and Yseult) and becoming the second-ever drag queen to enter the Billboard Hot 100 chart — following the drag pioneer herself, RuPaul, who charted thrice in the 1990s.

Vittar is proud of “reaching mainstream audiences despite being a queer artist” in Brazil, where it’s still dangerous for the LGBTQ+ community despite the country’s lively music scene for queer and trans artists. Next up, the unstoppable Vittar is releasing a new album. @pabllovittar