After a nearly three-month hiatus due to overwhelming popularity, Popeyes’ is bringing back their beloved chicken sandwich. The best part? The sandwich will make its return to stores on the very day that the item’s chief competitor is closed.
The famous Louisiana Kitchen spot announced the chicken sandwich comeback in a Monday morning tweet, which features a video skit filmed on the side of a highway. A car passes by an Exit Sign, advertising food venues where the logos for Chick-fil-A and Popeyes’ appear side by side. Chick-fil-A’s display proudly boasts “Closed Sunday.” A member of the Popeyes’ crew updates their sign with a brief message: “Open Sunday.”
It’s an epic slam dunk on a company known for its faith-based homophobia.
The sold-out Popeyes’ sandwich comes back on Sunday, November 3, which also marks National Sandwich Day. Yet again, Chick-fil-A will have to take the L, after what’s been a disappointing show as of late. Within days of the chain opening its first-ever U.K. location at a mall, local backlash over the brand’s anti-LGBTQ+ record prompted officials at the shopping center to shutter the store.
“We always look to introduce new concepts for our customers, however, we have decided on this occasion that the right thing to do is to only allow Chick-Fil-A to trade with us for the initial six-month pilot period, and not to extend the lease any further,” representatives said in a statement. The location will close on April 10.
In March, ThinkProgress reported that 2017 tax filings that showed Chick-fil-A donated more than $1.8 million to anti-equality groups. A few months later, in an interview with Business Insider, a company executive defended the donations by claiming they had a “higher calling” to protect family values.
“The calling for us is to ensure that we are relevant and impactful in the community, and that we’re helping children and that we’re helping them to be everything that they can be,” said Rodney Bullard, Chick-fil-A vice president of corporate social responsibility. “This is really about an authentic problem that is on the ground, that is present and ever present in the lives of many children who can’t help themselves.”