Famous California music festival Coachella is suing Urban Outfitters for several articles of clothing sold at the retail megachain incorporating the event's name.
The items in question, sold through Free People, include a "Coachella Boot," "Coachella Mini Dress," "Coachella Pocket Tank" and "Coachella Valley Tunic."
Coachella has no partnership with Urban and has apparently sent cease and desist letters to the company several times, according to WWD.The Cali fest is notorious for a certain bohemian, denim booty short aesthetic, which has become somewhat synonymous with spring collections at Urban Outfitters--though that link is actually illegal, apparently.
Part of the problem is that when searching for Coachella apparel online, Urban's clothing is mixed in with the festival's own official apparel, and the garments from legally sponsored partnerships with brands like H&M. "As a result, a Google search for 'Coachella clothing' results in an advertisement for Defendants' infringing goods," the festival said in a statement.
Coachella will take place the weekends of April 14 and 23.