After North Carolina's HB2 was passed and Governor Pat McCrory signed the legislation into effect in late March, a wave of deserved outrage flooded public forums and media outlets.
Corporations like Apple, Starbucks, Kellogg's, Yahoo!, and PayPal took a definitve step away from North Carolina when their respective CEOs, along with dozens more ally companies, signed an open letter from the Human Rights Campaign urging North Carolina to overturn HB2.
Since that move, more companies have joined the boycotting ranks. Fortune reported that an annual meeting of nearly 1,700 ethical corporations, due to take place in North Carolina in October, has been canceled.
The meeting of corporations, including Etsy, Ben & Jerry's, and Patagonia, would have brought more than $1 million to the state of North Carolina.
Jay Coen Gilbert, the co-founder of B Lab, the non-profit responsible for the move, said the anti-LGBT legislation in North Carolina goes against the ideals of the group. Intending to discuss social good, the group's committed to creating an inclusive community. HB2 directly contradicts their objective.
Gov. McCrory signed an executive order to clarify the aims of HB2, but the backlash continues.