After making waves by collaborating with artists like Lizzo, Charli XCX, Beyonce, and most recently Kesha on her latest single "Raising Hell," New Orleans' own Queen of Bounce, Big Freedia, is reestablishing her inimitable voice with the single and video "Louder," featuring Swedish electropop duo Icona Pop.
"Louder" Freedia's first single since her 2018 EP 3rd Ward Bounce, which featured the Lizzo collaboration "Karaoke." The song uses a sample from the classic 1990 Snap! dance track "The Power" to propel the beat and lyrics forward. With a voice singing "I've got the power" at the opening of the track, we immediately know what kind of message Freedia wants to send.
Backed by a church choir, Freedia sings: "If you think that you're on top, it's time to reevaluate/I've been booking bitches left and right, and I got shit to say." From the moment the beat comes in, Big Freedia has all of us in rapt attention, and she's not going to give it up until we hear what she has to say.
When she gets to the hook "I'm screamin' and screamin' it louder/I got the, I got the power," Freedia is standing tall in all black with epaulettes speaking from a podium, making sure you pay attention to her and know that she's the one with the mic.
As the video gets closer to the end, Freedia encourages us to "act a clown" (something I'm great at) as her choir members take off their robes and start twerking and bouncing, while throwing and smashing fruit. It all ends with pure joy and pure power as Freedia and her dancers essentially give us a fruit orgy on screen.
"Louder" is a dance-y bop with a beat that doesn't let you sit still. While Big Freedia has been making New Orleans party music since the 90s, she's made an especially big mark on the music scene recently, influencing the sound of superstar artists like Drake, Miley Cyrus, and Diplo. You can catch Big Freedia on the American Music Awards on November 24, where she will perform with Kesha.
But for everyone who's been loving her big-name collaborations for years, "Louder" is just another reminder that Big Freedia is the real boss here.