Frances Rose's SXSW Polaroid Diary

SXSW, an ever-changing landscape for the discovery of cutting-edge media technology, up-and-coming musical acts, gaming, comedy and independent film, remains a cultural mecca that lives up to its annual expectations. Concertgoers are left in shackles of wristbands, branded in stamps and carrying endless samples of product placement merchandise: sunglasses, tote bags, portable phone chargers and koozies galore. Although Uber and Lyft have been banned in Austin, scene kids hopped in fastens or rode cheap hot pink trolleys promoting thinx period free panties.

Related | Kesha Speaks at SXSW: 'By the Time I Entered Rehab, They Were Surprised I Hadn't Had a Stroke'

Some of this year's highlights included performances from Banks, Lana Del Rey, Kate Nash, Francis and the Lights, Survive, Real Estate and Sleigh Bells; nostalgic acts like Hanson and Wu Tang dominated Austin's soundscape; speakers like Kesha and Nile Rogers illuminated the convention center. While many badgeholders were held back in NYC due to the impromptu blizzard, we fortunately arrived before the storm hit just in time for the VR-laden secret Vimeo 360 party. Alongside Laura Wass of WXYZ Jewelry, we hit the streets armed with a Fujifilm Instax mini camera. Keep clicking for our 2017 SXSW diary and, yes, Kesha did post our photo on her Instagram.

Frances Rose is a rising New York-based sister duo, whose breakout single, "Dangerous," offers a perfectly '80s-tinged pop sound. Listen, here.