These Levi's Archival Photos Show Us What Pride Looked Like in Years Past
| 07/02/23
Just like a good pair of blue jeans, Pride will never go out of style!
Stanley Stellar, Courtesy of Levi's
The power of Pride comes from its legacy, and Levi’s knows that.
People have been wearing Levi’s to Pride for decades, and this year, the company celebrated that legacy by sharing photos from decades past of its employees and wearers at Pride.
“This year’s collection highlights self-expression as a spectrum, non-binary, and fluid,” a press release reads. “It features a lavender-hued color palette that salutes LGBTQIA+ activist groups of the ’70s and ’90s whose energy brought fearlessness to the gay rights movement and mirrors the cultural push forward by queer and trans youth today.
“The Levi’s® Pride 2023 campaign is a global celebration of the LGBTQIA+ community and its powerful history of genuine self-expression,” said Lance Relicke, Vice President of Global Brand Experience at Levi Strauss & Co. “From clubs to protests to Pride parades, wherever people gather in the name of love and inclusivity, so many of them will proudly show up in their Levi’s® and 501® jeans. There’s so much genuine love for the Levi’s® brand in the LGBTQIA+ community and we’re thrilled to reciprocate that love – all of the time, but especially during Pride 2023.”
To celebrate this year, Levi’s not only has it’s Pride collection, but is donating $100,000 to Outright International, and is sharing these incredible archival pictures of people wearing Levi’s to celebrate Pride throughout the years. Check them out here.
Levi's Employees, Courtesy of Levi's
Levi's Employees, Courtesy of Levi's
Levi's Employees, Courtesy of Levi's
Levi's Employees, Courtesy of Levi's
Some of the pictures are also from photographer Stanley Stellar
Stanley Stellar, Courtesy of Levi's
Stanley Stellar, Courtesy of Levi's
Stanley Stellar, Courtesy of Levi's
Stanley Stellar, Courtesy of Levi's
