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Bad Bunny dances with men, women, and people of all ages in Super Bowl ad

The Halftime Show headliner once again shows that everyone can join the party… as long as they want to!

​Bad Bunny in new promo video for his headlining performance at the 2026 Super Bowl Halftime Show

Bad Bunny in new promo video for his headlining performance at the 2026 Super Bowl Halftime Show.

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Bad Bunny has shared a new Super Bowl Halftime Show promo in which the reggaetonero and global pop star is seen having a kiki to the tune of "BAILE INoLVIDABLE" (off his sixth studio album Debí Tirar Más Fotos) dancing salsa with men, women, people of all ages, and coming from all over the world — expressing the plurality of his work and underscoring how welcoming he's been to cultural and personal differences.

At its core, this new Super Bowl Halftime Show commercial showcases everything that conservatives hate about Bad Bunny and are scared to acknowledge: Being himself unapologetically, existing in a cultural melting pot where differences are embraced, welcome, and loved, and being the poster child of what was once referred to as the American Dream — coming from nothing, working hard, and eventually becoming the most-streamed artist of all time for several consecutive years… And the next artist to headline the Halftime Show.

The Super Bowl Halftime Show is set to air Sunday, February 8 on NBC.

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