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Taylor Swift's 'Eras Tour' Film Is Breaking Records—And Angering the Studios
This fall, the hottest blockbuster in theaters is Taylor Swift’s The Eras Tour concert film.
Look what you made her do.
Taylor Swift’s The Eras Tour concert movie has already broken the AMC record for first-day presales, grossing $26 million in its first 24 hours and beating Spider-Man: No Way Home.
According to IndieWire, studio executives are absolutely livid about not getting a heads-up from theater chains like AMC and Cinemark about Swift’s upcoming release on October 13. Generally speaking, this film is disrupting the position of power that studios thought they had amid this 2023 strike from the Screen Actors Guild (SAG) and the Writers Guild of America (WGA).
In the meantime, Billboard confirmed that The Eras Tour movie had already received an interim agreement from SAG prior to being filmed, so the project can be widely promoted without crossing picket lines.
As a result of The Eras Tour now premiering on October 13, studios are now scrambling to move their releases previously scheduled to premiere around that date. After all, these films will now have to compete for IMAX screens with none other than Swift, and some studios aren’t feeling that confident about their projects.
Namely, Universal’s The Exorcist: The Believer has been shifted from October 13 to October 6. Paramount’s Killers of the Flower Moon is set to premiere on October 20, and it will now have to compete with The Eras Tour for IMAX screens. In total, The Eras Tour film is expected to open on more than 4,000 screens nationwide upon release.
Needless to say, many SAG and WGA members are having a field day with this news given that it shows the power of celebrity and talent even without the backing of studios.
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Bernardo Sim is a writer, content creator, and the deputy editor of Out. Born in Brazil, he currently lives in South Florida.
Bernardo Sim is a writer, content creator, and the deputy editor of Out. Born in Brazil, he currently lives in South Florida.
