Here's Where to Order Ryan Gosling's 'I Am Kenough' Hoodie From 'Barbie'

Barbie is not only one of the best movies we’ve seen in years (and a terrific trans allegory), but it also has some of the best fashion in any movie we’ve seen in a while.

While every single outfit the different Barbies and Kens wear throughout Barbie is immaculate, one specific piece of clothing has fans clamoring for it to be available in real life. And now it is.

In a pivotal late scene in the film, Ryan Gosling’s Ken dons a very soft-looking, rainbow tie-dye hoodie that reads “I am Kenough.” It’s a powerful message. And one that tons of viewers wanted to be able to spread.

Ryan Gosling (Ken) wearing the ' I am Kenough.' hoodie at the end ! I need that 😭 so dope ❤️‍🔥 #BarbieTheMovie pic.twitter.com/RFiJoMjdla
— ♧ (@itsishaanyaar) July 21, 2023

Now, Mattel is selling the already-iconic piece of Barbie fashion for $60 on its website. The unisex hoodie comes in sizes small to XXXL and is currently available for preorder. It will ship around September 29.

Fans who tried to buy the hoodie over the weekend might have noticed it selling out quickly, but it looks like Mattel has now solved that problem.

Mattel also has a ton of other merch available from the movie, including a shirt, hat, and mug that say “I am Kenough,” and clothes that say “Kenergy.” There are also Barbies and Kens based on Ryan Gosling, Simu Liu, Issa Rae, and America Fererra.

Now, you too, can remind yourself every day that you are Kenough.