The trailer opens with the character of Bobby Leiber (Billy Eichner) reflecting on what it's like to find love as a gay man. Different scenes from this rom-com show Bobby sending an ass pic to a guy on a dating app and then getting blocked; meeting his love interest, Aaron (Luke Macfarlane), at a club; and engaging with bisexual, lesbian, and trans coworkers at his job.
This first sneak peek of Bros even ends with an uncomfortable Bobby getting advice from his straight friends. He declares, "Gay sex was more fun when straight people were uncomfortable with it."
Written by Nicholas Stoller and Billy Eichner, as well as directed by Stoller, Bros is being billed as the first gay romantic from a major film studio - in this case, Universal Pictures - to feature an all-LGBTQ+ cast of actors. The film will also have a wide theatrical release, which is absolutely historic.
Judd Apatow, who skyrocketed the careers of comedy powerhouses such as Steve Carrell, Seth Rogen, Kumail Nanjiani, Jonah Hill, Michael Cera, and Lena Dunham (just to name a few), is attached to Bros as a producer and has been working alongside Eichner since the film's inception in 2019.
\u201cVery proud to announce that BROS has been RATED R for \u201cSTRONG SEXUAL CONTENT, LANGUAGE THROUGHOUT and SOME DRUG USE\u201d! SEE YOU IN SEPT!!! \ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\ud83d\ude08\u201d
Eichner issued a statement about Bros ahead of this first trailer release:
"From the very beginning of developing Bros, I let everyone involved know that, while I wanted to make a movie that was hilarious and relatable to everyone, first and foremost I wanted to make a movie that felt authentic for the LGBTQ+ folks that the movie is about - and who have been so profoundly underserved by Hollywood over the years, particularly the major movie studios. From the storytelling to the casting to the crew, it was crucial for me that the needs of LGBTQ+ people were being prioritized."
"As you know, Bros is historic in several ways. It's the first gay rom-com ever released by a major studio, it's the first major studio film with an all-LGBTQ+ cast in all the roles - even the straight roles - and, apparently, I'm the first openly gay man to ever write and star in his own major studio film, which is bizarre and infuriating but somehow true. But aside from all the historic statistics attached to it, what I wanted most of all was to make an authentic, hilarious and heartfelt film about what it's like to be a single adult gay man attempting a relationship in 2022. I'm prouder of it than anything I've ever done -- and I hope you'll be proud of it too."