No Uniforms, Please

"Dressing for self expressing" is a key focus in Perry Ellis' latest evolution of their Very Perry campaign. The iconic American brand suggests a much more playful approach to dressing for your everyday: each model is featured interacting with a different - perhaps more or less formally dressed version of himself - in the campaign imagery. The message suggests walking the line between dressing formally and self expression.

"Perry Ellis knew how to walk the line between well dressed and uniquely expressed - while making it all look so easy," says Matt Cronin, VP of Marketing at Perry Ellis.

Dress it up, dress it down - we'll take it.

Shop the entire look here.